Choosing a Domain Name

Choosing a domain is one of the single most important decisions you will have to make when creating a website. While most realize its importance, very few understand the true significance it can have on a business’ marketing, branding and overall success. Here’s a look at what you should consider when choosing a domain for your enterprise.

  • Keep it short (if you can) Shorter domains can be recalled more easily.
  • Avoid using numbers Numbers can be confusing because they aren’t as easily remembered, and it’s not clear whether the number should be written out as a digit (7) or with letters (seven).
  • Avoid using hyphens Hyphens are difficult to communicate verbally, and difficult to remember. If another business or brand has the unhyphenated domain, you could leak traffic to it when people forget to include the hyphen when searching for your site.
  • Avoid using homophones  Homophones are words that sound the same phonetically but are spelt differently such as die, and dye, or thyme and time.